Download e-book for kindle: Advertising, Sex, and Post-Socialism: Women, Media, and by Elza Ibroscheva

By Elza Ibroscheva

ISBN-10: 0739172662

ISBN-13: 9780739172667

ISBN-10: 1498557163

ISBN-13: 9781498557160

Advertising, intercourse, and Post-Socialism explores the function of advertisements and the intake it promotes in altering cultural perceptions of intercourse and femininity around the Balkan zone. Elza Ibroscheva theorizes how the promoting of gender identities that has taken position within the years of post-socialist transition has essentially affected the social, monetary, and political positioning of girls. advertisements is likely one of the significant “factories” of cultural signification, and as such, serves because the such a lot ubiquitous vessel of worldwide norms of gendered selves. moreover, advertisements serves as a literacy instrument for studying the grammar of intake, learning the ideologies of femininity and intercourse earlier than and after the cave in of the socialist venture, in addition to the present portrayals of femininity in advertisements in state-of-the-art Bulgaria. This ebook offers a revealing examine the mechanisms of ways post-socialist norms of sexual habit are being engendered, and what position media play during this transformative process.

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Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans by Elza Ibroscheva

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